Ziferblat dresses with symbolic mallow for Eurovision-2025.

The partnership between SOVA and Ziferblat at Eurovision-2025

The jewelry house SOVA became the creative partner of the band Ziferblat, which this year represents Ukraine at the 'Eurovision-2025' song contest. Specially for the stage images of the musicians, SOVA created exclusive jewelry that complements the performance concept.

The design of the jewelry was developed in collaboration with the Ukrainian designer Ivan Frolov, who created a visual story where the central element is the mallow flower. This symbol organically fits into the stage images of the musicians and will now be visible in the jewelry pieces.

“We believe that jewelry can speak. And we are proud that this Time SOVA's jewelry resonates with the voice of Ukraine. Together with Ivan Frolov, we created jewelry for the first time as part of a holistic stage image – it is work not only on form and color but also on the visual code of the number,” said SOVA's commercial director Anna Koval.

The jewelry is made of silver and covered with enamel in rich colors, harmoniously blending with the musicians' costume palette. Each piece of jewelry emphasizes the uniqueness of its owner, while the logos of SOVA, FROLOV, and Ziferblat on the back symbolize the creative unity of music, design, and jewelry art.

Overall, the collaboration between SOVA and Ziferblat at Eurovision-2025 is a vivid example of the creative integration of Ukrainian design and the music industry, highlighting the importance of interaction between the arts in the modern world.